Monday, 23 March 2015

A dozen awesome tech tools to help sell your house

In the world of real estate, good advertising is important. VERY important. Word-of-mouth is great, yes, but if you want to succeed as a real estate agent, you have to sell yourself, your skills, the homes you have on the market and the areas you service. Flyers, brochures, all of that are all vital, however, we live in a digital world. Technology keeps changing - it is becoming bigger and bigger. Now it’s critical for realtors to embrace the digital world to help sell houses in the wobbly market.

According to an article featured on money.usnews.com, there are 12 FANTASTIC tech tools to help sell your home quicker. Here are a few from the article:

Maps. Maps on agents’ websites, the real estate portals, local property appraisers’ websites and Google Earth all enable buyers to see what’s around a home they’re considering, whether it’s convenient shops and services or an eyesore.

Drone photography. Drones are being used by more companies to take aerial photos of large properties and more expensive homes with views.

Social media. Adam Briley says his team finds Facebook to be a powerful marketing tool, and his agents encourage sellers to share their listings with friends. “Social media is actually huge for us,” he says. Of the 105 homes the team has sold this year, he estimates that 25 were sold through Facebook. “Anyone who’s not getting on social media and using it to their advantage is going to be behind the times,” he says.

Social Media, for me, is huge. I’m growing my social media presence because I know that as a professional real estate agent, I need to compete in this digital market.

Monday, 16 March 2015

The 2015 National Home Show

In Toronto? Looking for something fun to do? The 2015 National Home Show could be what you are looking for!

Taking place at the Direct Energy Centre in Toronto's Exhibition Place, the National Home Show, presented by RE/MAX, this is North America's largest home and garden event. There are lots of great things to see at this awesome, such as, Family Day Fun, The Ultimate Background and Destination Renovation. The event started on March 13th and will end on the 22nd. 
Here is a short video of mine from the event, plus a few photos!
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Here are some interesting trivia about this yearly event from the National Home Show website (www.nationalhomeshow.com):
Who Attends
  • 94% are homeowners
  • 62% attend to see new products
  • 79% will only attend our show
  • $100,000+ average household income - our attendees will spend $543,854,800 - $836,890,400 with companies who participate in the show within the next 12 months
  • 70% are 35-59 years of age
  • 52% are female, 48% are male
  • 76% came in search of new ideas & inspiration
  • 79% talked to exhibitors about a project they are working on
  • 37% came  to buy a specific product or service. 
Why They Attend
  • 62% are looking for Gardening (landscape or patio deck project)
  • 47% are looking for Kitchen/Bathroom Renovation
  • 49% are looking for Home Decor/Design Project (painting, new home furnishings)
  • 32% are looking for Doors/Windows and or Flooring
  • 23% are looking for Exterior of House (roofing, siding, driveway, garage)
  • 11% are looking for Building a new house/vacation home
  • 27% are looking for Home Electronics/Lighting/Appliances
  • 23% are looking for Energy Efficiency upgrades/Green Products
  • 20% are looking for Contractor/Service (painter, renovator, organizer)

Wednesday, 4 March 2015

Weekly History Lesson: Brampton: an illustrated history

I can say a lot about Brampton’s rich, fascinating history. Brampton is a city of stories... the best stories that can be told about the Flower City! But if you are looking for a visual look at Brampton's history, I have what you are looking for! Here is a fantastic online book called 'Brampton: an illustrated history; which covers much of Brampton in-depth.

The chapters are:

CHAPTER 1: A Wilderness Discovered
CHAPTER 2: The Early Years
CHAPTER 3: Industry Comes to Town
CHAPTER 4: Spirit, Mind, and Voice
CHAPTER 5: The Shape of Growth
CHAPTER 6: City of Diversity
CHAPTER 7: Partners in Progress